Infinite Borders Njirimara Akara Ahịa nke Netease Games Art Design Center

Ihe emepụtara bụ Infinite Borders Njirimara Akara Ahịa nke Netease Games Art Design Center bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaedoEserese· 2025

Infinite Borders Njirimara Akara Ahịa

nke Netease Games Art Design Center

Onye Ahịa: NetEase Games

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #162820

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Infinite Borders Njirimara Akara Ahịa

Infinite Borders bụ njirimara akara ahịa maka egwuregwu atụmatụ nke edobere n'oge Alaeze Atọ. Eserese akara ahịa a sitere na mkpụrụedemede oyiyi nke aha ahụ nakwa site n'echiche okirikiri nkeji nkeji nke egwuregwu atụmatụ. A na-eji ojii, uhie na ọcha, agba ndị a ma ama n'oge Ọchịchị Han, dịka agba ndị bụ isi. Ahịrị brọsh odide aka dị larịị na-arụ ọrụ dịka ihe inyeaka. Ụdị mkpụrụedemede ọgbara ọhụrụ na-emecha usoro ọhụụ nke nwere nhazi ma dị larịị. A na-etinye nhazi a n'akwụkwọ mgbasa ozi dijitalụ, ihuenyo ntinye aka onye ọrụ na ihe ndị e biri ebi, enwekwara ike ịgbasa ya n'ọtụtụ ụzọ mgbasa ozi ma na-edobe nkwekọ ọhụụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Infinite Borders Njirimara Akara Ahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Infinite Borders Njirimara Akara Ahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Infinite Borders Njirimara Akara Ahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Nha & Mkpuchi: -
Mkpado: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Teknụzụ Mmepụta: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Ịma Aka Imepụta: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Nchọpụta: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Mkpali: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Oge Ọrụ: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Usoro Ọrụ: -
Ndị Otu: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Asụsụ Foto: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023