U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma by Elto Consultancy

U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma by Elto Consultancy is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2025

U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma

by Elto Consultancy

Client: Elto Consultancy

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma

Ederede Akwụkwọ: U Magic bụ nhazi ime ụlọ nke otu ụlọ ọgwụ nlekọta ahụ́ mma dị na Jiaojiang, China. Nhazi a na-eme ka oke dị n'etiti ime na mpụga ghara ịpụta ìhè, nke mere na oghere ahụ na gburugburu ya na-agbakwụnye n'otu. A na-ehazigharị obosara oghere ka ọ pụta n'ụzọ ọhụrụ nke ihe ndị dị iche iche na-agbakwunye onwe ha na ịtụgharị na ịrị elu, nke a kpụrụ site na ijikọta ahịrị na ihe gbara agbagworo agbagwo. Steepụ na-agba gburugburu (spiral staircase) na-ejikọta ala ụlọ abụọ ahụ, na-agbaso oke nhazi ụlọ dị adị. Ìhè dị mmụọ na 3500K na-eme ka ọnọdụ ime ụlọ dị nro, ebe ìhè na ndò na-agbakwunye omimi n'akụkụ ahịrị oghere ndị ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. U Magic Ọrụ Bụ Isi: Ime Ụlọ Ọgwụ Nlekọta Ahụ́ Mma na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design process begins by focusing on creating the right atmosphere and spatial sequences. It blurs the boundaries between the interior and exterior, allowing the space and environment to seamlessly harmonize. By reconfiguring spatial volumes, the design establishes a new spatial order that immerses individuals in an atmosphere where they can enjoy the beautiful space without distractions.
Dimensions & Packaging: Based on the existing building structure, the design connects two floors by incorporating a spiral staircase that adapts to the building’s original structural constraints. This artistic staircase not only enhances spatial flow but also introduces a distinctive minimalist, avant-garde style and a fresh sensory experience.
Tags: Healing Space, Patient-Centric Design, Functional Aesthetics, Collaborative Workflow, Holistic Well-being
Production Technology: The design follows a balanced spatial construction principle to reconstruct contemporary beauty and commercial spaces using a combination of lines and curves. The transition of different blocks within the space reorganizes the structure, creating overlapping and undulating forms that evoke a sense of mystery and romance. These immersive spatial transitions unfold a captivating narrative, enhanced by the interplay of light and shadow.
Design Challenge: Creativity drives this design, turning the design process into a structured play of endless possibilities. To soften the overall ambiance, the lighting design opts for a warm 3500K color temperature, avoiding the starkness of overly white or cold lighting. The subtle interplay of light and shadow along the spatial lines creates a deep, layered effect, enriching the visitor's experience and enhancing the depth of the space.
Research: In this space, time becomes a significant yet flexible concept. The design embraces the present moment, using creative temporal dislocation to create moments where people and spaces meet and stand apart. This design approach adds a lively, rhythmic quality to the environment, weaving a captivating story that ignites the imagination.
Inspiration: The design of U+Magic Medical Cosmetic Institution in Jiaojiang is inspired by Aristotle's First Principle. This principle emphasizes the importance of breaking down complex problems into basic elements and then reassembling them from the ground up to find the best solution.
Project Duration: The project started in March 2024 and completed in June 2024 in China.
Operation Flow: The varying form and function create a visually striking focal point that captures attention and elevates the overall spatial feel. Each renovated area stands on its own while staying connected, catching light and encouraging creative exploration.
Team Members: Chief designer: Chloe Liew