Chinese Zodiac Imewe Ụdị Mkpụrụedemede by Guanglong Chen

Chinese Zodiac Imewe Ụdị Mkpụrụedemede by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2025

Chinese Zodiac Imewe Ụdị Mkpụrụedemede

by Guanglong Chen

Client: George Chen Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Chinese Zodiac Imewe Ụdị Mkpụrụedemede

Njikọta akara zodiak iri na abụọ nke China na nka edemede akara. Akara zodiak iri na abụọ nke China bụ omenala China. Ha bụ akara zodiak nke afọ a mụrụ mmadụ. Ha nwere akụkọ ihe mere eme bara ụba na nkà mmụta ihe oyiyi nke omenala dị mkpa. Edemede akara bụ ụdị ụdịdị mkpụrụedemede oge ochie. Onye okike jikọtara omenala akụkọ ihe mere eme, nkà mmụta ihe oyiyi, na ụdị edemede akara n'ime nhazi eserese ọhụrụ. Ha na-egosi ọbụghị naanị nhazi eserese, kamakwa ngosipụta omenala. Onye okike chọrọ ime ka ụwa mata banyere akụkọ ihe mere eme na omenala China site na ha.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Chinese Zodiac Imewe Ụdị Mkpụrụedemede meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Chinese Zodiac Imewe Ụdị Mkpụrụedemede ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Chinese Zodiac Imewe Ụdị Mkpụrụedemede bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
Dimensions & Packaging: size：1000mmX1000mm，DPI：72
Tags: Font design，Font，Chinese Zodiac
Production Technology: The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
Design Challenge: The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
Research: The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
Inspiration: The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
Project Duration: The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
Operation Flow: The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs.
Patents: National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022
Team Members: Guanglong Chen
Image Credits: Graphic Designer Guanglong Chen