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Al Mar Suites Akara Ngosi by Anna Paula Martinelli

Al Mar Suites Akara Ngosi by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.


IgweEserese· 2025

Al Mar Suites Akara Ngosi

by Anna Paula Martinelli

Client: Anna Martinelli

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Al Mar Suites Akara Ngosi

Logo nke Al Mar Suites na-ekwu banyere ịdịgide adịgide, ọgbara ọhụrụ na ịdị mfe nke hoteelu pụrụ iche a dị na Brazil. Ahịrị ndị kwụ ọtọ na nke oge a dakọtara na nhazi ụlọ nke hoteelu ahụ, mgbe ejikọtara ha na nhazi nke okike nke na-egosi ebili mmiri nke oke osimiri, logo a dị ọcha, doro anya ma na-egosipụta n'ụzọ dị mma mmetụta nke udo na ịdị mfe nke osimiri Brazil a. Ahọpụtakwara agba ájá ka e gosipụta gburugburu ebe ahụ ma mee ka ọ dakọta na ihe niile e ji achọ mma na ihe ndị mara mma nke hoteelu ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Al Mar Suites Akara Ngosi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Al Mar Suites Akara Ngosi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Al Mar Suites Akara Ngosi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging
Logo Development, applicable to any material.
Tags
logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology
For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge
The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research
For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration
The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration
The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow
The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members
Anna Martinelli
Image Credits
Photos Al Mar Suites

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