Anthropology Chinese Textbook Nhazi Eserese nke Xu Tang

Ihe emepụtara bụ Anthropology Chinese Textbook Nhazi Eserese nke Xu Tang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2025

Anthropology Chinese Textbook Nhazi Eserese

nke Xu Tang

Onye Ahịa: Biejing Lab

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

83,740

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #164213

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Anthropology Chinese Textbook Nhazi Eserese

Nke a bụ isi akwụkwọ nkuzi n'ụlọ akwụkwọ mahadum ndị America, nke na-ekpuchi usoro nyocha, evolushọn mmadụ, na mmepe omenala. Mkpuchi akwụkwọ ahụ jikọtara mkpụrụ edemede A na mkpụrụ edemede ndị China maka mmadụ, na-egosipụta ụkwụ enwe na ụkwụ mmadụ nke oge a iji gosipụta evolushọn na njikọ Ọwụwa Anyanwụ na Ọdịda Anyanwụ. Nhazi dị mfe a na-akọwapụta njem mmadụ site n'oge ochie ruo oge ọgbara ọhụrụ, na-emesi ike uto na mmata onwe na mmepe omenala.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Anthropology Chinese Textbook Nhazi Eserese meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Anthropology Chinese Textbook Nhazi Eserese ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Anthropology Chinese Textbook Nhazi Eserese bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Anthropology is the standard textbook for anthropology in American universities, now in its 13th edition Chinese version. It explores research methods in anthropology, the evolution from early mammals to modern humans, and the development and evolution of cultures. The Cover Graphic Design of this book revolves around the following points:

1.The Cultural Significance of the Letter A and the Chinese Character Human, The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human . The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.

2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.

3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
Nha & Mkpuchi: 210mm x 297mm
Mkpado: Anthropology Graphics Design
Teknụzụ Mmepụta: Paper: Special paper lamination
Printing: Black ink and hot stamping
Ịma Aka Imepụta: The design of this book revolves around the following points:
1.The Cultural Significance of the Letter A and the Chinese Character Human: The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human. The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.
2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.
3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
Nchọpụta: Facing the Cover Graphic design of such a specialized tutorial book, especially since it is already in its 13th edition, presents significant challenges. Previous editions and similar publications have typically featured a single photograph as the cover, which tends to appear monotonous and homogeneous. Therefore, The goal in the design process is to provide readers with a more enjoyable experience, avoiding dogmatism and making learning fun. It aim to create an interesting and meaningful graphic that conveys the theme while remaining simple enough for most people to understand at a glance, without appearing childish. It should also maintain the academic quality expected of a professional book.
Mkpali: The inspiration came from a photograph of an ape in the book, specifically its furry leg. By drawing and combining graphics with the leg of a modern human. The graphic looks like a person walking, blending the ancient with the modern. It also resembles the first letter of the word Anthropology A as well as the first character of the Chinese word for Anthropology. The graphic not only represents a transition in physical forms but also signifies humanity's self-awareness and cultural development.
Oge Ọrụ: The project starts in June 2023 in Beijing, China and ends in September 2023 in Beijing, China，Officially published in September 2023 and available for sale
Usoro Ọrụ: During the printing process, Chose a textured specialty paper with a laminate finish, which preserves the tactile quality while also providing durability.
For the representation of the legs of the great ape, I used gold foil stamping. This not only makes the design more interesting and enhances its texture but also symbolizes humanity's golden past and future.