Ọlaedo Mkpanaka · 2025
My Jcb Ngwá Kaadị Kredit
- Ihe Nrite A' Design Award nke Ọlaedo 2025 in Mkpanaka
- CLIENT: JCB Co., Ltd.
- Estimated Number of Design Views: 80,413
- Verification code BF575FB5D0 · Verify this award
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About My Jcb Ngwá Kaadị Kredit
Mpaghara azụmahịa Japan na-ebu ụzọ tụkwasị obi n'ịnyefe ọrụ karịa ihe ọhụrụ nke teknụzụ. Atụmatụ imegharị ikpo okwu lekwasịrị anya n'ịtọlite ntọala echekwabara ebe ọ na-edozi nguzozi n'etiti nchekwa na ịdị mma. Site n'ịdabere na nzaghachi ndị ejirila, atụmatụ ahụ mebere ihe atọ dị mkpa. Mmegharị nweta ọrụ akọwapụtara maka atụmatụ a na-ejikarị dịka ilele akwụkwọ nkwupụta na mgbanwe isi ihe. Ngosipụta ahaziri nke onwe nke na-ebu ụzọ ozi dabere na akụkọ ojiji. Nhazi dị ọcha nke emere nke ọma nke na-ewusi ike ntụkwasị obi na ịtụkwasị obi JCB.
About the Ihe Nrite A' Design Award nke Ọlaedo
My Jcb Ngwá Kaadị Kredit meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na My Jcb Ngwá Kaadị Kredit ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. My Jcb Ngwá Kaadị Kredit na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- The application promptly notifies users and provides guidance on the appropriate actions in the event of potential fraudulent activity, enabling users to take immediate steps.
For high-grade cardholders, the application offers integrated concierge services, such as restaurant reservations, that can be completed entirely within the application. - Dimensions & Packaging
- Usage Status at a Glance: The app provides a clear and accessible view of usage history.
Statement Management: The app allows for efficient sorting and filtering for quick access.
Security Status Visuals: The app displays the security status of the cards in use, and it notifies users of recommended changes to settings as needed.
Customizable UI: Personalize card design for one’s preferences.
Online Concierge: Complete reservations and tasks via the app, previously done only via calls. - Tags
- FinTech, DigitalInclusion, SecViz, HCD, Finance, Card
- Production Technology
- - The development process, utilizing agile methodology with scrum teams, involved comprehensive research including input from 20,000 users and interviews with over 50, to analyze strengths and weaknesses. Multiple user personas were established and verified through design processes during the two-year planning and development phase.
- Post-release optimization continues through regular user testing and feedback integration, resulting in an intuitive UI/UX that enhances user experience. - Design Challenge
- The application renewal process required a significant investment of time to determine appropriate UI and service implementations that would address users' concerns regarding fraud and overspending.
Through repeated user interviews and leveraging business expertise, it was determined that visualizing security status would be key to solving these challenges.
The solution includes features such as a "Security Setting Status" that displays security levels through color indicators. - Research
- The research objective was to redefine the app experience by balancing security and convenience to reduce card fraud risks.
Surveys, interviews, and usability testing revealed users' desire to view security status within the app. This led to the implementation of new security screens, achieving integrated value delivery through both card and application security features.
Security visualization provides user confidence and leads to increased usage, as demonstrated by an App Store rating of 4.6. - Inspiration
- In Japan’s growing cashless society, JCB developed its member application under the concept of "Card-App Integration." The application has been renewed with features addressing challenges such as difficulty in tracking card usage and increasing fraud risks. The platform aims to support all users regardless of financial literacy, creating a secure and convenient service experience that can be relied on while working to establish new value in card services.
- Project Duration
- This renewal project commenced in April 2021 and was initiated in November 2023, with ongoing continuous improvements.
- Operation Flow
- - The application displays the card security status, allowing users to execute necessary actions through the most direct pathways with minimum steps.
- Personalization features based on membership levels have been redesigned to enhance the concierge service for high-grade cardholders, ensuring a seamless reservation completion experience within the application.
- Easy-to-read fonts, adjustable sizes, and simplified financial expressions create intuitive operability for users with varying needs.
