Inside Out Ngwa Ụmụaka by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwaahịa Nwa, Ụmụaka na Ụmụntakịrị Competition Category.

BronzNgwaahịa Nwa· 2025

Inside Out Ngwa Ụmụaka

by Nao Fujimura

Client: Nao Fujimura

Ihe Nrite A' Design Award nke Bronz Winner in Ngwaahịa Nwa Category

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The Design

About Inside Out Ngwa Ụmụaka

Inside Out bụ ihe ngwa ụmụaka nke enwere ike iji ya gwuo egwu kwa. Ihe a jikọtara igbe ọcha na oche akwụkwọ atọ nke agba ndụ akwụkwọ. Igbe ahụ nwere ike ịbụ obere tebụl maka nwatakịrị ma ọ bụ oche, ka nne ma ọ bụ nna na nwa wee nwee ike ịnọdụ ọnụ. Enwere ike itinye oche ahụ n'ime igbe site n'akụkụ anọ ya, dịka ihe nkata. Ọ dịghị otu ụzọ e ji eji ya, nke a na-akpali onye ọ bụla ịnwale ihe ọhụrụ na iji echiche ya rụọ ọrụ. E ji osisi ash ọcha rụọ ya, were ụcha ụgbọ ala tee ya, wee zie ya nke ọma, ebe akụkụ ya niile gbara okirikiri iji hụ na ọ dị mfe na nchekwa maka ejiji ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Inside Out Ngwa Ụmụaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Inside Out Ngwa Ụmụaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Inside Out Ngwa Ụmụaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 420mm
Tags: Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
Production Technology: White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
Design Challenge: The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
Research: We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
Inspiration: This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
Project Duration: The project started in June 2024 and ended in September 2024.
Operation Flow: This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well.
Image Credits: [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]