Nebu Ụlọ Ahịa Ire Ahịa by Eric Fung is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2025

Nebu Ụlọ Ahịa Ire Ahịa

by Eric Fung

Client: Once Design Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Nebu Ụlọ Ahịa Ire Ahịa

Nebu bụ ụlọ ahịa dị na Hong Kong nke e chere atụmatụ maka ire nri crisps nkedịda snoo (snowflake crisps). Oghere ahụ dị mita kwuru mita iri abụọ na isii (26), oghere elu ya bụkwa mita atọ. Ọcha dị nro na anụnụ anụnụ na-acha ọcha na-echetara mmadụ ìhè nke ụtụtụ oge oyi. Ihe ngosi e ji osisi mee na ọkụ dị nro na-agbakwunye okpomọkụ sitere n'okike. A na-ejikọta acrylic e sandara na stainless steel iji mepụta ihe ngosipụta jụrụ oyi dịka snoo, ka acrylic ahụ na-egosipụta anụanụ nke igwe ahụ dị n'azụ ya. Nhazi oghere emeghere na-enye ohere ịgagharị n'efu, ebe mpaghara isi mmiri chocolate na-eme ka ndị ahịa hụ ka a na-etinye crisps ahụ n'ime chocolate.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Nebu Ụlọ Ahịa Ire Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Nebu Ụlọ Ahịa Ire Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Nebu Ụlọ Ahịa Ire Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging: 26sqm with 3m ceiling height
Production Technology: We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge: we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research: We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration: Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration: 1 month, Hong Kong
Operation Flow: In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members: Eric Fung
Image Credits: Laser Angel