Cyp Njirimara Ụlọ Ọrụ by Pablo Prada Granada

Cyp Njirimara Ụlọ Ọrụ by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2025

Cyp Njirimara Ụlọ Ọrụ

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Cyp Njirimara Ụlọ Ọrụ

Cyp bịakwutere ụlọ ọrụ studio ahụ na-achọ ụdị njirimara eserese ọhụrụ pụrụ iche nke ga-eme ka ọdịdị akara ha dị ọhụrụ, na-eguzobe njirimara ahaziri nke pụrụ iche nke gosipụtara ọnụnọ na ụzọ ọhụrụ ha n'ụlọ ọrụ ha. Nhazi ikpeazụ a na-anọchite anya ọrụ na ngwaahịa isi ụlọ ọrụ a na-enye ma na-ebugakwa echiche nke nchekwa na ntụkwasị obi. Echiche a nwetara mmetụta site na ụkpụrụ Yin-Yang, nke na-anọchite anya mmekọrịta nke ike ndị na-emegide onwe ha, ma na-ejidekwa ọnọdụ abụọ nke ahịrị ngwaahịa isi Cyp, nke na-atụle ma na-akwadokwa ibe ha n'otu oge.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Cyp Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Cyp Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Cyp Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada