Amores Ụlọ Ịchọ Mma by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
ỌlaọchaEserese· 2025
Amores Ụlọ Ịchọ Mma
Client: A4 Design House
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category
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The Design
About Amores Ụlọ Ịchọ Mma
Amores, ụlọ ịchọ mma dị oke ọnụ ahịa na Dubai, na-egosi ịma mma site na njirimara ika nke na-ejikọta ọgbara ọhụrụ na ihe nketa omenala. E mere ya ka ọ dọta ndị ahịa dị iche iche, na-elekwasị anya na ụmụ nwanyị Emirati a maara nke ọma, asụsụ a na-ahụ anya ya na-esite na ihe ndị bụ isi nke ụlọ ọrụ ịchọ mma dị ka enyo, ọkpọ isi, okpueze, na mkpa, e megharịrị ha n'ụdị ochie. Site n'ike mmụọ sitere na ụkpụrụ ụlọ Arabic na akara mpaghara Gulf dị ka osisi nkwụ na ele, njirimara a na-egosi amara na ọdịnala. Ngwakọta agba ala na-egosipụta ala UAE, ebe ụdị ederede akara pụrụ iche na-eme ka mma nwanyị pụta ìhè n'ebe niile e metụrụ aka.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Amores Ụlọ Ịchọ Mma meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Amores Ụlọ Ịchọ Mma ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Amores Ụlọ Ịchọ Mma bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Image Credits
- Photographer Ali Moradi, Amores, 2024.
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