Hocking Hills Imewe Webụsaịtị by Cansu Dagbagli Ferreira

Hocking Hills Imewe Webụsaịtị by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.

BronzIhu Ngwá Ọrụ· 2025

Hocking Hills Imewe Webụsaịtị

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Ihe Nrite A' Design Award nke Bronz Winner in Ihu Ngwá Ọrụ Category

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Colors

The Design

About Hocking Hills Imewe Webụsaịtị

Nhazigharị nke Hockinghills.com webatara ikpo okwu ịkwụ ụgwọ dị mfe na nke oge a maka ebe obibi n'okike na mmemme n'èzí. N'itinye ụkwụ n'ụzọ ịdọ aka ná ntị na ịdị mfe iji, nhazi emeziri ahụ gosipụtara ụzọ minimalist nke na-egosi ịma mma okike nke Hocking Hills. Ihu ngwa onye ọrụ emeziri nke ọma, ntuziaka kachasị mma, na ọnụọgụgụ karịrị 100 akara oyiyi pụrụ iche na-eme ka ịdị mfe ịnweta ya na arụmọrụ ka mma. Nsonaazụ ya bụ ahụmahụ dijitalụ jikọrọ ọnụ na nke na-adọrọ mmasị nke na-eme ka atụmatụ njem dị mfe ma na-eguzosi ike n'ịkwado ika ahụ na okike, obodo, na nyocha na-enweghị nsogbu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hocking Hills Imewe Webụsaịtị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hocking Hills Imewe Webụsaịtị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hocking Hills Imewe Webụsaịtị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.