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Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.


IgweIme Ụlọ· 2025

Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category

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The Design

About Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya

Ihe Odide Akwụkwọ: Cheetos Cheesy Verse 2024 bụ ahụmịhe ihe ngosi nke na-eji mmadụ bata n'ime ya, nke e mepụtara na Mexico City. Nsupe nke atọ nke ọrụ a mepere n'ọnwa Julaị 2024, ndị agwaa aha ụlọ ọrụ ahụ, Chester Cheetah, wepụtara ya. Nhazi a na-akpọ ndị ọbịa ka ha chọpụta iri ahụmịhe dị iche iche, nke ọ bụla jikọtara ya na nri Cheetos dị iche iche, gụnyere Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs na Popcorn. Ọnọdụ ọ bụla nwere isiokwu na agwa nke ya. Ntụrụndụ, ejiji na nri bụ isi isiokwu atọ nke nhazi a niile.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Cheetos Cheesy Verse 2024 Ọrụ Bụ Isi: Nhazi Ihe Ngosi Nke Na-eji Mmadụ Bata N'ime Ya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration
Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

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Good Design Deserves Great Recognition

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