Ọlaọcha Ngwaahịa Nwa · 2025
Fila Kids Amore Akpụkpọụkwụ Ụmụaka
by Boson Zhang, Mingyan He and Chunhe Jin
- Ihe Nrite A' Design Award nke Ọlaọcha 2025 in Ngwaahịa Nwa
- CLIENT: Fila Sports Co., Ltd.
- Estimated Number of Design Views: 37,328
- Verification code ECA4D908E9 · Verify this award
Colors
About Fila Kids Amore Akpụkpọụkwụ Ụmụaka
Fila Kids Amore bụ akpụkpọụkwụ e mere maka ụmụaka. Echiche mmakọ nke ịhụnanya kpaliri nhazi ya, ebe eriri abụọ ahụ na-emepụta ọdịdị obi mgbe e jikọtara ha ọnụ. Ala akpụkpọụkwụ nwere okpukpu abụọ na-akwado nkasi obi na mmegharị ahụ. Etiti ala TPU dị nro na-eso ọdịdị mgbago nke ụkwụ, ebe ala rọba dị nnọọ mkpịrịsị na-agbakwụnye nkwụsi ike. Ihe Tempur na-eme ka nkasi, ndaba na ịnabata mkpọtụ mkpọka ka mma. Ihe ndị ikuku na-agafe nke na-ere ere na eriri ime na-egbochi nje na-enyere aka ime ka ụkwụ kpọọ nkụ. Eriri ndị a na-agbanwe agbanwe na-enye ụmụaka ohere ikechi akpụkpọụkwụ ahụ n'enweghị enyemaka, elu akpụkpọụkwụ ahụ dịkwa mfe ihicha.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Fila Kids Amore Akpụkpọụkwụ Ụmụaka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fila Kids Amore Akpụkpọụkwụ Ụmụaka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fila Kids Amore Akpụkpọụkwụ Ụmụaka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
- Dimensions & Packaging
- Main material: mesh/rubber/TPU
- Tags
- Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
- Production Technology
- Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
- Design Challenge
- The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
- Research
- The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
- Inspiration
- Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
- Project Duration
- The project started in September 2024 in China and finished in January 2025 in China.
- Operation Flow
- The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
