Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè by Pedro Panetto

Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2025

Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè

by Pedro Panetto

Client: Pedro Panetto

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè

Ederede Akwụkwọ: Espada Selvagem bụ njirimara anya ìhè maka otu klọb agha mma oge ochie na Brazil. Nhazi a ka mmụọ ya si n'anụ ọhịa ndị dị na akara ikike ochie, nke e mepụtaghachiri n'ụzọ ọgbara ọhụrụ. A họpụtara jaguar n'ihi na anụ a na-adịbu na Brazil kwa, na-egosikwa ọsọ ọsọ, ike na mmụba asọmpi. Ntụpọ ndị dị na jaguar ahụ ka e ji okirikiri mepụta ya, bụ ndị na-emekwa ka o yie ka ọ na-agagharị. Eserese ahụ na-eso ọnụọgụgụ nhata a na-akpọ golden ratio. Ihe akara a ka e ji usoro vector wuo, ka enwe ike itinye njirimara ahụ na uwe ndị otu, ihe mmado, akwụkwọ, mmeri onyinye, ọkọlọtọ na mgbasa ozi mmekọrịta ọha na ogo dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Espada Selvagem Ọrụ Bụ Isi: Njirimara Anya Ìhè na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.