Masseria Auraterrae Ọrụ Izuike Okike by Bepi Povia

Masseria Auraterrae Ọrụ Izuike Okike by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Ụlọ Owu, Ụlọ na Ihe Owuwu Competition Category.

IgweỤlọ Owu· 2025

Masseria Auraterrae Ọrụ Izuike Okike

by Bepi Povia

Client: BPI&G + Partners

Ihe Nrite A' Design Award nke Igwe Winner in Ụlọ Owu Category

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The Design

About Masseria Auraterrae Ọrụ Izuike Okike

Masseria Auraterrae bụ ebe izuike okike dị na Polignano a Mare, Puglia, Italy. Ọrụ a na-eweghachi ụlọ akụkọ ihe mere eme nke dị 3000 square mita n'ime ala dị 120000 square mita. Nhazi a na-eso echiche Roots, nke na-akwanyere omenala ochie ùgwù, ihe ndị e ji arụ ọrụ dị n'ógbè ahụ na usoro ịrụ ụlọ nke agbanyeghị e si n'ọgbọ ruo n'ọgbọ na-ebufe. Iji ihe ndị dị n'ógbè ahụ na-ebelata mkpa mbupu ma na-akwado akụ na ụba ógbè ahụ. E jikọtara nchịkọta mmiri ozuzo, ike a na-emeghari emeghari na njikwa mkpofu ihe dị ndụ n'ime nhazi ahụ. E chekwara mkpirisi nkume e dere ihe na ya na ihe ochie ndị ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Masseria Auraterrae Ọrụ Izuike Okike meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Masseria Auraterrae Ọrụ Izuike Okike ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Masseria Auraterrae Ọrụ Izuike Okike maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.