Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme by Takuma Tahara

Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2025

Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme

by Takuma Tahara

Client: SAWAMURA Inc.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme

Sawamura Award 2024 bụ ihe ngosi isi e mepụtara maka mmemme ụlọ ọrụ maka ndị ọrụ ọhụrụ, nke e mere n'ụlọ ihe nkiri Kabuki ọdịnala dị na Kyoto, Japan. Isiokwu nke mmemme ahụ bụ ọdịnala na mmepụta ihe ọhụrụ. E ji ụdị typography dị iche iche see mkpụrụedemede nke okwu KABUKU, ka mkpụrụedemede ọ bụla wee rụọ ọrụ dịka ma mkpụrụedemede ma eserese. E jikọtara agba na atụmatụ ọdịnala ndị Japan e si n'ụlọ ihe nkiri ahụ nweta na usoro agba ọhụrụ dị mma. E tinyere ihe ngosi isi ahụ n'asambodo, akwụkwọ ịkpọ òkù ndị e mere ka ha yie tiketi ihe ngosi, akara na mgbasa ozi, na-enye mmemme ahụ ọdịdị jikọrọ ọnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Sawamura Award 2024 Ihe Ngosi Isi nke Mmemme bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara