Freistil Njirimara Ụlọ Ọrụ nke Ina Oakley

Ihe emepụtara bụ Freistil Njirimara Ụlọ Ọrụ nke Ina Oakley bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2025

Freistil Njirimara Ụlọ Ọrụ

nke Ina Oakley

Onye Ahịa: Freistil Praxis Caspary

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Freistil Njirimara Ụlọ Ọrụ

Freistil bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ physiotherapy. Njirimara a na-ekpuchi mgbasa ozi e bipụtara na nke dijitalụ, gụnyere kaadị azụmaahịa, banner, uwe na weebụsaịtị. Aha Freistil pụtara free style, ma na-ezo aka n'ụzọ ọgwụgwọ na-agbanwe agbanwe nke a họpụtara maka onye ọrịa ọ bụla. Ihe atụ eserese na-ejikọ nka aka ochie na echiche ọgbara ọhụrụ, ebe akara ngosi (logo) dabere n'ederede nwere mmetụta ịgbatị na-egosi mmegharị na iru na mbamokwa. Usoro agba ndị e ji rụọ ọrụ gụnyere odo odo, coral, ọcha dị nro (off-white) na blue. A họọrọ akwụkwọ mara mma na akụrụngwa na-adịgide adịgide, ejirikwa ndị na-ebubata ngwa n'ógbè ebe o kwere omume.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Freistil Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Freistil Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Freistil Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Nha & Mkpuchi: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Mkpado: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Teknụzụ Mmepụta: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Ịma Aka Imepụta: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Nchọpụta: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Mkpali: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Oge Ọrụ: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Usoro Ọrụ: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentị: buero inaoakley, 2024
Ndị Otu: Ina Oakley and Anne-Marie Bayer
Asụsụ Foto: Mockup Maison, Adobe Firefly and Nastasic