Sooze Ǹcha Ntutu by Yitzu Chen is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Mma, Nlekọta Onwe na Ngwaahịa Ịchọ Mma Competition Category.

BronzNgwaahịa Ịchọ Mma· 2025

Sooze Ǹcha Ntutu

by Yitzu Chen

Client: Sooze

Ihe Nrite A' Design Award nke Bronz Winner in Ngwaahịa Ịchọ Mma Category

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The Design

About Sooze Ǹcha Ntutu

Sooze bụ ǹcha ntutu e mere maka ilekọta ntutu kwa ụbọchị n'ụlọ na mgbe ị na-eme njem. Ajị ǹcha ahụ na-alọghachi azụ, ka enwee ike iwepụ ntutu ndị e jidere n'ime ya n'ụzọ dị mfe, ma na-echekwa ǹcha ahụ mgbe a na-edebe ya. E wuru ihe na-agba mmiri dị nro n'ime ahụ́ ǹcha ahụ iji mee ka ntutu dị mmiri mmiri na iji kwado nnabata ngwaahịa ilekọta ntutu. Ajị ǹcha nke na-egbochi eletrik statik na-enyere aka belata ntutu na-agbasa agbasa mgbe a na-esa ntutu ma na-eme maasaji nke akpụkpọ isi. Ụdị nhazi dị mfe nke na-adịghị ọtụtụ ihe na-ezochi akụkụ ọrụ ǹcha ahụ, ebe mkpuchi mma nwere magnet nwere ike ịgbanwe ya iji mee ka ọdịdị ya pụta iche dịka onye nwe ya chọrọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sooze Ǹcha Ntutu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sooze Ǹcha Ntutu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sooze Ǹcha Ntutu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging: Small: Length101mm x Width60mm x Height 30mm
Tags: Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology: In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge: This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research: We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration: Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration: The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow: Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.