24 Solar Terms And Gods Usoro Eserese by Zhejiang Firstdot

24 Solar Terms And Gods Usoro Eserese by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2025

24 Solar Terms And Gods Usoro Eserese

by Zhejiang Firstdot

Client: Nanji E-Commerce Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About 24 Solar Terms And Gods Usoro Eserese

Solar Terms 24 na Chi dị iche iche bụ usoro eserese nke jikọtara nke ọ bụla n'ime oge anwụ 24 nke ndị China na chi ọdịnala. Ọrụ nka ndị a si n'ọdịdị ndị akụkọ ifo dị n'akwụkwọ ochie ndị China na ụdị eserese e sere n'elu nkume, na-eji nkọwa dị nro na agba uhie na oji. Eserese nke ọ bụla ruru 594 site na 420 milimita, e kwadebekwara ya maka mbipụta na ngosipụta dijitalụ. Koodu QR dị n'akụkụ aka nri nke ala nke eserese nke ọ bụla na-ejikọ na weebụsaịtị nwere nkọwa oge anwụ, akụkọ chi na ihe ọmụma gbasara ọrụ ugbo.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

24 Solar Terms And Gods Usoro Eserese meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na 24 Solar Terms And Gods Usoro Eserese ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. 24 Solar Terms And Gods Usoro Eserese bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
Dimensions & Packaging: 594mm × 420mm
Tags: Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
Production Technology: The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
Design Challenge: The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
Research: As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
Inspiration: Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
Project Duration: The design and development of this project started in China, in 2021.
Operation Flow: To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
Team Members: Qiaoling Xu
Miaomiao Qiu
Haokai Tang
Xiaofan Xu
Huijiao Jin
Weiwei Lou