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Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya by Roozbeh Mashhadizadeh

Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya by Roozbeh Mashhadizadeh is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.


IgweEserese· 2026

Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya

by Roozbeh Mashhadizadeh

Client: Altavita

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya

Ederede Akwụkwọ: Altavita bụ njirimara anya emepụtara maka ụlọ ọrụ na-arụ ụkpụrụ ụlọ ime ụlọ na nke na-emepụta kọbọd ahaziri ahazi. Site n'echiche nke ịrụ ụkpụrụ ụlọ, e wuru akara ngosi a na nhazi geometric isometric nke na-ezo aka na ohere, ụlọ, na ọnụ ụzọ mbata na-adabereghị na onyonyo nkịtị. Usoro njirimara a na-ejikọta nghọta doro anya, nhazi, na ịdị mfe, na-emepụta asụsụ anya pụrụ iche nke a pụrụ itinye n'usoro n'ụzọ kwekọrọ na akwụkwọ ederede, ngwa nkwakọba ngwaahịa, na nkwurịta okwu akara.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Altavita Ọrụ Bụ Isi: Imepụta Njirimara Anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Dimensions & Packaging
Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Tags
Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
Production Technology
The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Design Challenge
The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Research
The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Inspiration
The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Project Duration
The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Operation Flow
The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Image Credits
Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.

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