Squirll Ngwa Ego Onwe Onye by Maria Borysova

Squirll Ngwa Ego Onwe Onye by Maria Borysova is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwaahịa Dijitalụ Competition Category.

IgweNgwaahịa Dijitalụ· 2026

Squirll Ngwa Ego Onwe Onye

by Maria Borysova

Client: Maria Borysova

Ihe Nrite A' Design Award nke Igwe Winner in Ngwaahịa Dijitalụ Category

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The Design

About Squirll Ngwa Ego Onwe Onye

Squirll bụ ngwa ego onwe onye e mere maka iji ya na ekwentị mkpanaka na weebụ. Squirll na-enye ndị ọrụ ohere isochaa mmefu ego ha, itọ ebumnuche, na iso ọganihu ha n'ebe ebumnuche ego ha dị. A na-edekọ akwụkwọ nnata ego site n'iji igwefoto ma ọ bụ site n'itinye ya n'aka, ebe nghọta onyonyo na-agbanwe akwụkwọ nnata ego e biri ebi ka ọ bụrụ ndekọ dijitalụ nke nwere nkewa akpaka. Nhazi asụsụ eke na-akwado chatbot nke na-aza ajụjụ gbasara mmefu ego n'asụsụ e ji ekwu okwu kwa ụbọchị ma na-egosipụta usoro na ohere nchekwa ego. Ihu ngwa ahụ na-eji atụmatụ gbara ọchịchịrị dị nfe nke nwere eserese ndị dị nnọọ iche n'anya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Squirll Ngwa Ego Onwe Onye meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Squirll Ngwa Ego Onwe Onye ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Squirll Ngwa Ego Onwe Onye maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Application that allows users to track their spending, set smart goals, optimise their spending using AI powered chatbot. Users can surface the insights related to their spending patterns, smart saving opportunities and see how they progress towards their targets. Receipt tracking allows users to see spending on category and item levels, allowing granular analytics and personalised offerings.
Dimensions & Packaging: A mobile and web application were designed and developed for this project to cater to the needs of different user groups, ensuring accessibility, intuitive navigation, and seamless performance across platforms.
Tags: Product Design, Digital Design, Mobile Application, Web Application, Finance, AI
Production Technology: The app uses the leading AI technologies such as image recognition and natural language processing. Image recognition enables accurate receipt scanning and automatic categorization of expenses, reducing manual input and improving data accuracy. Natural language processing powers the interactive assistant, allowing users to ask questions about their spending, receive personalized insights, and set financial goals using everyday language.
Design Challenge: The challenge was to design an experience that empowers users to quickly analyze spending and make optimal financial decisions using AI. We addressed this by introducing smart summaries, clean visualizations, and a conversational chatbot that simplifies complex data.

This integrated AI assistant serves as both a guide and a dynamic reporting tool, monitoring spending to highlight unusual activity and savings opportunities in real time. By translating technical analysis into actionable, plain language insights, the chatbot reduces the mental burden of money management and supports more informed decision making.
Research: We conducted research to address the stress and confusion many adults face in everyday money management. Through interviews, market research, and usability tests, we uncovered key challenges like information overload, inconsistent saving habits, and emotional fatigue around finances. Insights revealed a strong need for intuitive, personalized tools that ease decision making and build confidence over time. These findings shaped Squirll’s conversational design, smart nudges, and emotionally aware feedback.
Inspiration: This design was inspired by premium applications that prioritize both elegance and functionality combining a sleek, minimal dark theme with intuitive navigation. Every detail, from the high-contrast charts to the contextual AI chatbot responses, is crafted to make financial management not just smarter, but genuinely enjoyable. The dark theme makes the interface feel sleek while helping key numbers and charts stand out.
Project Duration: The project was designed in London and went live in 2025.
Operation Flow: Users log their receipts using camera or manual entry, the system analyzes and transforms print receipts into digital. Using AI, the system provides insights about trends and spending patterns for the individual user, highlighting potential tax refunds, expiring warranties, and opportunities to optimize future purchases.
Team Members: Designer: Maria Borysova