Ọlaọcha Ime Ụlọ · 2026
Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi
by Li Xiang
- Ihe Nrite A' Design Award nke Ọlaọcha 2026 in Ime Ụlọ
- CLIENT: Top Toy
- Estimated Number of Design Views: 25,555
- Verification code 0ABECF5044 · Verify this award
Colors
About Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi
Top Toy bụ nhazi ime ụlọ nke ụlọ ahịa bụ isi zuru ụwa ọnụ nke dị n'okporo ụzọ Nanjing East dị na Shanghai. Ụlọ ahịa ahụ na-eji asụsụ ohere egwuregwu nke sitere n'ike mmụọ nsomi nke mkpuchi ihe egwuregwu ụmụaka na igwe egwuregwu vidiyo ochie. Ihu ụlọ ahụ na-echetara mmadụ mkpuchi blister, a haziekwara steepụ ndị ahụ dịka ọkwa egwuregwu. Mpaghara ndị agwa nwere agba dị iche iche, ebe kọfị na blọk nrụnye na-emepụta ọnọdụ ndị na-eduzi nchọgharị. Nrụnye modular na agba ndị siri ike na-akwado isiokwu egwuregwu ahụ. Ebumnuche nhazi a bụ ime ka azụmahịa anụ ahụ bụrụ ihe mmekọrịta na nke na-emetụ ndị ọbịa nke afọ niile n'obi.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Top Toy Nhazi Ime Ụlọ Ahịa Bụ Isi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Tags
- interior, retail
- Research
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiration
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Project Duration
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Operation Flow
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Image Credits
- SFAP
