Designtide Tokyo 2024 Ọrụ Bụ Isi: Njirimara Brand by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaedoEserese· 2026

Designtide Tokyo 2024 Ọrụ Bụ Isi: Njirimara Brand

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Category

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The Design

About Designtide Tokyo 2024 Ọrụ Bụ Isi: Njirimara Brand

Ederede Akwụkwọ: Designtide Tokyo bụ mmemme nhazi nke ngosi na ahịa nke na-enyocha ma na-ekesa ụzọ ọhụrụ na nhazi ngwaahịa na ọmụmụ ihe metụtara ya. Site na nhazi, ọ na-emepụta ahụmịhe mmịnye anya nke ike na mmetụta karịa mgbasa ozi dijitalụ. E mere ya site na 2005 ruo 2012, ọ kesara omenala nhazi site na Tokyo gaa ụwa niile. Kwa afọ, ihe dịka ndị nhazi 50 a kpọrọ ma họpụta na-egosi ọrụ nke na-eji okike kpọrọ ihe karịa azụmahịa. Na 2024, e mere ka Designtide Tokyo dịrị ndụ ọzọ site na logo ọhụrụ na ọhụụ agbanwegharịrị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Designtide Tokyo 2024 Ọrụ Bụ Isi: Njirimara Brand meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Designtide Tokyo 2024 Ọrụ Bụ Isi: Njirimara Brand ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Designtide Tokyo 2024 Ọrụ Bụ Isi: Njirimara Brand na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.