Yuplet Branding Njirimara Ụlọ Ọrụ by Jake Wilkins

Yuplet Branding Njirimara Ụlọ Ọrụ by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2026

Yuplet Branding Njirimara Ụlọ Ọrụ

by Jake Wilkins

Client: Yuplet

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Njirimara Ụlọ Ọrụ

Yuplet Branding bụ njirimara ụlọ ọrụ e mepụtara maka ebe ahịa nke ngwaahịa ejiri aka mee na ndị na-adigide. Usoro a gbadoro ụkwụ na atụmatụ ọnwa ọhụrụ, nke a na-etinye n'otu ụzọ n'ofe okwu njirimara ahaziri iche, akara ngosi, ihe osise na nhazi. Akwụkwọ ndụ akwụkwọ ndụ na-egbuke egbuke na-egosi ahụmịhe ndị na-azụ ahịa, ebe odo odo bara ụba na-eduzi ndị na-ere ahịa, na-enye otu ọ bụla nke ndị ọrụ akara ngosi anya doro anya. Ụdị gbara gburugburu, ndịiche siri ike na akara ndị e buru ụzọ chee maka ekwentị, ndị e si na nchọpụta e mere na ndị na-azụ ahịa na-eto eto nweta, na-agbatị njirimara ahụ n'ofe ebe mmetụta dijitalụ na nke e biri ebi. A kwadebere ihe onwunwe dijitalụ n'ụdị vector.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yuplet Branding Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yuplet Branding Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yuplet Branding Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins