Magsafe Njide Ekwentị by Zhuoting Ye is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihe Mgbakwunye Ejiji na Njem Competition Category.

BronzIhe Mgbakwunye· 2026

Magsafe Njide Ekwentị

by Zhuoting Ye

Client: Andobil

Ihe Nrite A' Design Award nke Bronz Winner in Ihe Mgbakwunye Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Magsafe Njide Ekwentị

Magsafe bụ njide ekwentị nwere ike ndọta magnet emere maka iji ekwentị mkpanaaka eme ihe kwa ụbọchị. Njide ahụ nwere mgbanaka magnet nwere akụkụ abụọ. Mgbanaka nke ime na-arapara n'ekwentị ma ọ bụ n'okpuchi ekwentị dabara na magnet. Mgbanaka nke elu na-ejide njide ahụ na ihe nkwụba n'ime ụgbọala, friji, ngwa mgbatị ahụ na elu ihe ndị ọzọ ejiri ígwè mee. Usoro ntụgharị dị nro na-enye ohere ịgbanwe akụkụ na ịgbanwe n'etiti ọnọdụ ogologo na ọnọdụ obosara. Eriri akpara akpa na-agbatị agbatị ka e ji polyester emegharịrị emegharị mee ma dabara aka nha dị iche iche. Ahụ ya dị milimita 5 n'ogologo ma dị ịrọ gram 37.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Magsafe Njide Ekwentị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Magsafe Njide Ekwentị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Magsafe Njide Ekwentị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Light, comfortable, and aesthetically appealing, the phone grip redefines daily utility. Its dual sided magnetic rings attach firmly to metal surfaces, together with adjustable angles and smooth rotation between portrait and landscape modes to suit any situation. The skin friendly and elastic woven strap fits all hand sizes and grip styles. Just 5mm thick and 37g, its slim, lightweight form feels barely there. Color matched to popular phones, it complements your device and style wherever you go.
Dimensions & Packaging: 57*90*5mm
Tags: Magnetic Phone Grip, Dual Sided Magnetic Rings, Flexible Angle Adjustments, Seamless Portrait and Landscape Switching, Integrated Elastic Woven Strap, Lightweight and Minimalist Aesthetic
Production Technology: The woven strap uses recycled polyester, sourced from post consumer plastic bottles and discarded textiles, reducing reliance on virgin petroleum. It is soft, skin friendly, and highly elastic for a comfortable grip.
The robust hinge withstands tens of thousands of open and close cycles, delivering unwavering stability throughout its lifespan.
The textured ventilation backplate forms microchannels that boost airflow for efficient heat dissipation while ensuring strong magnetic attachment.
Design Challenge: The challenge was to deliver stable support at multiple angles without bulk. A smooth one finger rotation mechanism enables flexible angle adjustments and effortless switching between portrait and landscape modes, adapting to modern life, whether for working, entertaining, or video calling. Its integrated elastic woven strap provides secure comfortable support, making large phones easier to use. Lightweight yet durable materials further enhance stability and portability without feeling bulky.
Research: Designed for urban commuters and those valuing style and quality, the phone grip solves slipping, awkward placement, and shaky support. It merges functionality and aesthetics, keeping your phone securely in place while complementing your style every day. More than a practical accessory, it becomes a personal statement that enhances both your look and your life.
Inspiration: Embodying a lightweight, minimalist aesthetic, the phone grip is just 5mm thick and weighs only 37g. It feels truly barely there and never bulky. Its color system aligns with popular phone finishes, offering an evolving palette of soft, sophisticated Morandi hues. These colors express a fresh and youthful visual language that celebrates individuality valued in urban lifestyles. Choose a grip to match your phone, your outfit, or your mood. It becomes a subtle signature of your personal style.
Project Duration: The design and development of the phone grip began in Shenzhen, in April 2025. The product was launched in the United States and Japan in September of the same year.
Operation Flow: Its dual sided magnetic rings redefine versatility. The inner ring features N54 magnets with 21N of force for secure attachment to your phone or magnet-compatible phone cases. The outer ring uses N52 magnets with 16N of force for reliable adhesion to car mounts, refrigerators, range hoods, gym equipment, and other ferrous surfaces. Together, they let you place the grip anywhere, whether you are commuting, cooking, working out, or driving, so your phone stays put and your hands stay free.
Team Members: Zhuoting Ye
Yudi Wang