Lap AI Taipei Ọrụ Bụ Isi: Ụlọ Ahịa Retail by Tsung Han Lee is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
BronzIme Ụlọ· 2026
Lap AI Taipei Ọrụ Bụ Isi: Ụlọ Ahịa Retail
Client: LAPT_A. Intelligence Ltd.
Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category
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About Lap AI Taipei Ọrụ Bụ Isi: Ụlọ Ahịa Retail
Ederede Akwụkwọ: Lap AI bụ ime ụlọ ahịa retail dị nta nke na-eche echiche ọzọ banyere ịzụta laptọọpụ dị ka njem ọrụ a na-edu eduzi karịa ịnyocha ngwaahịa nke ngosipụta na-akwali. N'inwe mmụọ site na mmegharị swipe, atụmatụ ahụ na-emepụta loop gbagọrọ agbagọ nke na-egosipụta ngwaahịa nzọụkwụ nzọụkwụ, na-akwado ntụnyere ngwa ngwa tupu ịbanye na ndụmọdụ otu na otu na nlekọta mgbe e mesịrị. Ndakọrịta nke AI na-enyere aka na nduzi ọkachamara na-enyere ndị ahịa aka ịchọta ngwaọrụ ziri ezi na obi ike. Ọkụ ọcha na-ekpo ọkụ, ígwè agba champagne na mbadamba dị ọcha na-emepụta ikuku dị jụụ, dị ka ihuenyo nke na-ebelata mkpọtụ anya na-ewulite ntụkwasị obi.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Lap AI Taipei Ọrụ Bụ Isi: Ụlọ Ahịa Retail meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lap AI Taipei Ọrụ Bụ Isi: Ụlọ Ahịa Retail ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lap AI Taipei Ọrụ Bụ Isi: Ụlọ Ahịa Retail na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAP AI is a retail interior concept that translates the gesture of swiping into a curved, theatre-like customer journey. Zoning supports each decision stage from exploration to consultation and aftercare, while AI-assisted guidance helps match users with suitable devices. Calm lighting and durable materials shift tech retail from visual noise to long-term service and care.
- Dimensions & Packaging
- Floor area is 23.5 sqm. Display capacity is up to 36 laptops. The layout uses a compact curved loop for quick browsing and comparison, and it naturally leads to a one to one consultation point and aftercare support. A central silver metal demo table integrates diffused LED task lighting to reveal product details without glare. A ceiling ring chandelier and track spotlights highlight the displays. Key materials include metalwork, metal laminate panels, frosted acrylic, PC hollow panels, curved plywood in tea tone, curved plywood in white, and a curved timber support structure.
- Tags
- Interior Design, Retail Design, Store Design, Commercial Interior, Flagship Store, Customer Experience, Service Design, AI Assisted Retail, Spatial Sequencing, Lighting Design
- Production Technology
- Warm-white lighting unifies champagne-toned metal and neutral wood. Light is washed into hollow clear panels; the cavity reflects the champagne back wall and segmented cells pull it into fine threads that skim curved surfaces. The panels bend to follow the geometry, expressing a swipe-like motion. Semi-transparent layers and controlled reflections evoke a glossy screen. A silver central table uses diffused LEDs for demos; the LAP AI ring chandelier and circular spot track highlight displays.
- Design Challenge
- The key challenge was translating LAP AI's service-led operating model into a very small retail footprint while clearly expressing the brand's core idea: helping customers find the right device with trust and long-term support. The space had to communicate value beyond display, remain commercially workable, and feel calm and reliable. The design balances product visibility with one-to-one consultation and uses light and materials to create comfort and confidence.
- Research
- This project investigates customer decision psychology in tech retail, focusing on choice overload, decision fatigue, and trust building. It studies how a service-led brand can translate its operating workflow into spatial strategy by mapping the journey from browsing to comparison, one-to-one consultation, and aftercare. Findings informed a swipe-inspired curved loop and a calm, screen-like lighting and material system to improve clarity, confidence, and brand value.
- Inspiration
- Inspired by the swipe gesture on a phone, LAP AI turns the act of filtering countless apps into a spatial journey of narrowing choices. In an era of overwhelming options, many customers spend too long comparing devices without clarity. LAP AI uses online AI, expert consultation and long term support to match each person with the right laptop, and the store translates this into guided circulation and staged decision making.
- Project Duration
- The project commenced in May 2025 in Taipei, Taiwan, and was completed in August 2025.
- Operation Flow
- Visitors enter and follow a compact, curved loop to view all devices in one sweep. The display sequence supports quick comparison, then naturally leads to a one-to-one consultation point where a sales specialist discusses needs and recommends suitable options. After selection, the same counter supports setup, guidance and aftercare, turning a small footprint into a clear, guided journey from browsing to personalised service.
- Image Credits
- Photography: Mr.Warmth Studio
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