Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe by Ryota Unno

Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe by Ryota Unno is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2026

Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe

by Ryota Unno

Client: Schneider Electric Japan

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe

Schneider Electric Innovation Hub Tokyo bụ ụlọ ngosi ihe e kere maka ahụmahụ ndị ọbịa nke na-emikpu mmadụ. Ụkpụrụ ala ndị nwere okirikiri gbara otu etiti n'otu ahịrị na-eduzi mmegharị ahụ gaa n'ihe ngosi gbagọrọ agbagọ a na-akpọ Control Center, nke a na-ahụ anya site n'akụkụ dị iche iche. Ọkụ tube ndị na-agbagọ agbagọ, nke e ji ngwá ọrụ mmemme anya bụ Grasshopper kpụọ, na-emegide uko ụlọ grid ojii na ala nwere ụkpụrụ checkerboard. Mgbidi ọcha na-etolite isi elu ngosi ihe. Enwere ike ịhazi sofa modular ndị nwere akụkụ ise maka oche nnọdụ ma ọ bụ nzukọ, ma ọ bụ wepụ ha iji meghee ụzọ njegharị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Schneider Electric Innovation Hub Tokyo Ụlọ ngosi ihe na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensions & Packaging: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Production Technology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Design Challenge: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Research: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Project Duration: The project started in March 2025 in Tokyo and was completed in September 2025.
Operation Flow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Team Members: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Image Credits: SS Co., Ltd. Kenichi Ohno