Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa nke Cansu Dagbagli Ferreira

Ihe emepụtara bụ Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa nke Cansu Dagbagli Ferreira bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2026

Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa

nke Cansu Dagbagli Ferreira

Onye Ahịa: Cansu Ferreira

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

7,530

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #181178

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa

Ederede Akwụkwọ: Prepd bụ ikpo okwu nnyefe nri ọhụrụ nke na-agbanwe uzcommuzi ndị na-emetụta dijitalụ ka ọ bụrụ nri e siri esi n'ụzọ ọkachamara. Njirimara ya dabere n'ọdịdị mara mma, nke oge a e mere iji mebie oghere teknụzụ nri. N'iji akara ngosi mara amara nke nwere pan a na-eghe eghe n'ohere efu na ntụgharị dị elu nke Green na Lime palette, akara ngwaahịa ahụ na-eme ememe njikọ dị n'etiti ndị okike na ndị na-eri ihe. Site na ese foto na-egosipụta mmadụ mbụ na geometry dị ọcha, Prepd na-agbanwe omume ịpịgharị ka ọ bụrụ ahụmịhe iri nri dị mkpa, dị elu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Prepd Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Nha & Mkpuchi: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Mkpado: food, app, delivery, digital, modern, colorful
Teknụzụ Mmepụta: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Ịma Aka Imepụta: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Nchọpụta: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Mkpali: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Oge Ọrụ: 6 months, France and Saudi Arabia
Usoro Ọrụ: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.