China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa by Scene Aesthetics Design Co., Ltd

China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2026

China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa

by Scene Aesthetics Design Co., Ltd

Client: Scene Aesthetics Design Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa

China Moutai bụ nhazi ime ụlọ ahịa nkeazụmahịa nke mita skwea 317 e mepụtara maka oghere ahụmahụ akara ngosi baijiu. Nhazi ahụ jikọtara ngosipụta ngwaahịa na ihe nrụnye ndị mmadụ na-emekọrịta. A haziri sorghum na ọka wit n'usoro nwere ụda egwu iji gosipụta njirimara mpaghara. Otu wiil agba na-egosi otú agba mmanya ahụ si agbanwe ka afọ ya na-aka nká, ebe mgbidi uto na-akọwa isi ísì sọs site na eserese na ihe ndị na-enye isi ísì. Ihe mkpuchi nwere oghere na-echetara oghere ntakịrị nke ite ụrọ ma na-arụ ọrụ dị ka ihe nkewa. Osisi ndị dị fechaa, nkọwa ọla, agba oyster grey na ọcha na-adịghị ọcha kpamkpam mejupụtara agba ndị e ji rụọ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. China Moutai Nhazi Ime Ụlọ Ahịa Nkeazụmahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensions & Packaging: 317 square meters
Tags: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Production Technology: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Design Challenge: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Research: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiration: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Project Duration: The first flagship store is expected to open in Singapore in June 2026.
Operation Flow: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Team Members: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang