Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ nke Fabrix World

Ihe emepụtara bụ Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ nke Fabrix World bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mmemme na Ihe Omume.

ỌlaọchaMmemme· 2026

Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ

nke Fabrix World

Onye Ahịa: FabriX

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mmemme

21,480

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #181845

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ

Ihe Odide Akwụkwọ: Nrụnye ahụ na ComplexCon Hong Kong 2025 gosipụtara gburugburu ebe ahịa nke e wuru site na sistemụ phygital na-ejikọta nhazi oghere na ihu interactive. Kiosk AR maka inwale, ihe ngosi etinyere na ihu mobile pre order mepụtara usoro na-aga n'ihu nke hụ ugbu a nwalee ugbu a tụọ ya ugbu a. Elu na-egosipụta egosipụta na mmeghe ọtụtụ ụzọ duziri mgbasa, ebe njikọta na-ejide data nyere ohere maka nzaghachi n'oge mmepụta dabere na ọchịchọ, na-egosipụta ụzọ ngwakọta na gburugburu ebe ahịa ejiji nke oge a.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Digital Fashion Ọrụ Mbụ: Ngosipụta Ejiji Dijitalụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Nha & Mkpuchi: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Mkpado: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Teknụzụ Mmepụta: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Ịma Aka Imepụta: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Nchọpụta: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Mkpali: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Oge Ọrụ: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Usoro Ọrụ: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Patentị: Copyrights belong to FabriX World, 2025
Ndị Otu: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress