Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ by Whirlpool India Design Team

Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ by Whirlpool India Design Team is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwá Ụlọ Eji Eme Ihe Competition Category.

ỌlaọchaNgwá Ụlọ Eji Eme Ihe· 2026

Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ

by Whirlpool India Design Team

Client: Whirlpool Of India Limited

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwá Ụlọ Eji Eme Ihe Category

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The Design

About Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ

Protton Nxt bụ ngwa nju oyi nwere ọnụ ụzọ atọ e mere maka ụlọ ndị bi n'obodo mepere emepe na India. Ọnụ ụzọ nke atọ nwere drọwa crisper nke lita 34 e debere maka mkpụrụ osisi na akwụkwọ nri, bụ ihe ndị a na-ejikarị eme ihe na kichin ndị India. Drọwa dị iche a na-ebelata mfu ikuku oyi site na ngalaba isi. Njirimara Active Deo na-egbochi ngwakọta isi, ebe njirimara Freshpad na-eme ka mgbasa ikuku dịkwuo mma na drọwa akwụkwọ nri. Shelf na rail ndị a na-agbanwe agbanwe na-enye ohere ịhazigharị nchekwa ka mkpa si agbanwe. Ngwa nju oyi a na-eji refrigerant R600a, e jikwa plastik e megharịrị emegharị mee akụkụ ndị na-abụghị isi nkwado ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Whirlpool Protton Nxt Ngwa Nju Oyi Nwere Ọnụ Ụzọ Atọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whirlpool 3 Door Protton NXT is a novel approach in the saturated refrigeration market, distinguished by its unique format and contemporary design. Meticulously designed to cater to the evolving lifestyles of urban Indian consumers in Tier 1 and 2 cities, this innovative product seamlessly blends progressive aesthetics with enough expression to resonate with the Indian consumer sensibility. This bold design choice enhances the product's aesthetic appeal, making it a standout choice for the consumer.
Dimensions & Packaging: Dimensions(whd)(in cm) : (56 x 175 x 52)
Weight: 64.7Kg
Capacity: 250L and 237L
Consumes Less Energy Than 1 LED Bulb
360 degree enhanced cooling with Fresh Flow
43% lesser cold air loss vs 2 Door top mount
No odor mixing with Active Deo
34L Vegetable Crisper to store fruits and vegetables
15 days of Freshness with Microblock technology
Tags: Refrigeration, Whirlpool, Multidoor, India, Appliance, Top-mount, Refrigerator, MakeinIndia, Protton NXT
Production Technology: The product retains Whirlpool's core cooling expertise in Freezer and Refrigerator cabinets. The dedicated Veg compartment in the form of a drawer cabinet is further empowered with the Active Deo feature reducing odor mixing and Freshpad which ensures better air circulation and thus keeping the food fresher for a long time. This product is going to be manufactured in Whirlpool's production facility made with a high focus on quality and safety, while ensuring that our plants comply with all environmental laws. The products are reengineered and upgraded as per the latest government approved energy ratings. This being a product catering to consumer segment conscious of electricity consumption, will be having competitive energy efficiency. Whirlpool has phased out Ozone Depleting Substances (ODS) and will be using a greener refrigerant R600a, a hydrocarbon with zero ODS and GWP of 8. Additionally, all the non-structural components are made with recycled plastic.
Design Challenge: Having conducted research to innovate refrigerator features in India, we encountered a complex challenge deeply rooted in profound cultural and dietary diversity. The habits we analyzed revealed drastically varied storage needs. Diverse behavioral patterns had to be decoded to arrive at insights relevant to the entire spectrum. Crucially, the Indian consumer's reliance on fresh produce highlighted a strict requirement for an enlarged, dedicated vegetable zone with freshness prolonged. Ultimately, our greatest hurdle was having these localized insights synthesized into adaptable cooling and freshness features successfully tailored to the everyday rhythms of the diverse Indian kitchen.
Research: To ensure the product's success, we conducted extensive consumer research which involved ethnographic research and subsequent heuristic evaluation. This allowed us to understand the consumer behavior pattern and identify key consumer needs specific to the target audience and translate them into innovative design solutions stepping up the freshness retention of food items. We have also identified and addressed several consumer concerns, specifically regarding cooling loss during frequent door openings. In the Indian market, the vegetable zone is the most frequently accessed part of the refrigerator. By providing a dedicated compartment for this section, we can effectively prevent air loss within the main refrigerator body.
Inspiration: Modern lifestyles and India's predominantly vegetarian population have led to a growing demand for refrigerators with ample storage space for fresh produce. Whirlpool Protton addresses this need by offering a unique three-door format with a dedicated compartment for fruits and vegetables.
Key consumer needs were identified and translated into innovative design solutions such as a large vegetable drawer and freshness features like Active Deo, Microblock and Freshpad. While Active Deo feature reduces food odor, Freshpad improves air circulation in the Vegetable compartment which helps in retaining the freshness of stored items.
Project Duration: Project Duration: 18months
Location: Design: India Design Studio, Whirlpool India Head Office, Gurgaon
Development and Production: Whirlpool India Refrigeration Plant, Pune
Operation Flow: Whirlpool Protton NXT Refrigerator takes care of the core consumer requirements. The space management of the shelves and the bins follows consumer storage pattern and needs. Additional rails allow users to adjust shelf positions based on their changing storage needs and usage patterns. A primary feature is the Crisper Drawer, a dedicated compartment for fruits and vegetables. Its smooth-glide design ensures easy, one-step access to all stored produce.
Patents: Design IP Filed for External Aesthetics.
Design IP Filed for FreshPad.
Team Members: Chandradhar Singh Rathore, Ritesh Ramankutty
Image Credits: NA