Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2013

Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ

Njirimara Nke Ndị Ahịa Kere bụ sistemu njirimara ụlọ ọrụ na-agbanwe agbanwe nke e mepụtara maka ụlọ nkiri nka nke oge a. Sistemu a jikọtara akụkụ na-adịghị agbanwe agbanwe na akụkụ na-agbanwe agbanwe. Ihe ngosi anya bụ isi na ihe e biri ebi bụ akụkụ na-adịghị agbanwe agbanwe. Akụkụ na-agbanwe agbanwe ka e ji data ndị ọbịa mepụtara wuo. Onye ọbịa ọ bụla na-emepụta akara onwe ya na onyonyo mmegharị. E ji ihe ndị a mesịa mepụta ihe ncheta, eserese na-agagharị, na mkpado aha na-agbanwe agbanwe egosipụtara na weebụsaịtị na na ihuenyo dijitalụ. E ji vector graphics na vidiyo e depụtara mepụta ihe ngosi anya ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Identity Created by Consumer (ICC) Sistemu Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus