El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀ by Sana Alabdulwahed

El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀ by Sana Alabdulwahed is a highly esteemed winner of the very prestigious 2016 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwá Ụlọ Competition Category.

ỌlaọchaNgwá Ụlọ· 2016

El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀

by Sana Alabdulwahed

Client: Sana Alabdulwahed

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwá Ụlọ Category

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The Design

About El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀

Ederede Akwụkwọ: El_Masnad bụ akwa ọdụ ala e chepụtara maka ụlọ obibi. Nhazi a na-eji ihe mbọji aka, bụ́ isi ihe a na-elekwasị anya n'ime ụlọ ndị Saudi ejiri mmemme ochie, mee ya ihe bụ isi akụkụ nke ihe ọdụ ahụ, ebe a na-ewepụ akụkụ ndị ọzọ nke oche a na-ahụkarị. El_Masnad na-eme ka ndị ọrụ ya nọrọ nso n'ala, nke na-eme ka ịnọdụ ala dị mma ma dịkwa mfe ịghọta. Akụkụ ndị dị iche iche enweghị ntọala e kwụsịrị ike, e nwekwara ike ijikọta ha n'ọtụtụ ụzọ dị iche iche. A na-ejizi wia ọkụ nwere ntanetị ise (five-axis hot wire milling) kpụzie mkpuchi ọsụsọ ahụ, ma jiri felt e ji eri akwa kpuchie ya, dịka akwa ọdụ e kpịrị akpị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. El_Masnad Ọrụ Bụ́ Isi: Ákwà Ọ́dụ̀ Ala Maka Ọdụ̀ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Armrests, traditionally, initiates nodes where the space is highly activated in Saudi Arabia. El_Masnad uses armrest as the main component for seating unit and neglect all other parts of a seating device. El_Masnad brings the users close to the ground, so it is much more playful and intuitive for this demographic. It allows the Sitting behaviors to emerge organically and intuitively in many different configurations.
Dimensions & Packaging: For one set, a pair of two pieces: w 335cm X d 180cm X h 30cm
For two sets, two pairs of two pieces, four pieces: w 470cm X d 180cm X h 30cm
Weight: 12 kg
Tags: outdoor, livingroom, carpet, local
Production Technology: Manufacturing includes:
5-axis hot wire milling for filling foam.
CNC stitching on felt for generated pattern design.
The upholstery roll up around the foam like the traditional way of rolling a carpet. Felt was used as contemporary alternative material for traditional wool carpets.
El_Masnad is not made of any hard material that may create an obstacle in the space. It rather made with soft materials where circulation can take place.
Design Challenge: One of the most difficult challenges was finding Saudi women willing to participate in taking pictures. The Second challenge was to see the demographic dramatic lifestyle changes as an outsider, which is critical to synthesize the research findings for the design outcome. Lastly, was Understanding the relationship between the designers, makers and consumers.
Research: Perception of Saudis: The appropriate perception of personal space in the Arab world is when there is a strong eye and physical contact while conducting conversation, therefore, the pieces fit together, interlocking making contact easy and intuitive. Arab appreciate complex geometrical forms, and a boxy forms may look naïve, Therefore, the traditional armrest outline was converted into an irregular polygon. Arab view forms with considering the harmonious interplay of forms, so the perception of balance is achieved when two of non-linear El-Masnad are put together.
Inspiration: We, Saudi’s end up sitting on the ground every time though there is a typical seating device in the living room. This sparked my curiosity, and inspired to create a the living room that is intuitive for us.
El Masnad design embraces the floor as a living space and it celebrates the Middle Eastern leisure culture.
Project Duration: el-Masnad was made for a thesis study at Art Center College of Design in Pasadena, CA, U.S.A. It was part of the Master program in Environmental design, in Furniture and Fixtures track.
Thesis started with winter term of 2014 and ended by the end of the Spring 2015. The first prototype was presented at the graduate show on April 18th of 2014.
Operation Flow: The orientation:
The development of new technologies, like tablets, eliminates the need for seating units in the living room to face t.v. wall. Therefore, the layout of El_Masnad coming together, is not oriented and does not have a direction. It integrates multiple users doing different activities.
The height:
El_Masnad is close to the ground, so it is playful and intuitive for this demographic. It makes the space feels higher.
The posture:
Sitting behaviors emerges organically and intuitively in all different situations. In addition, the users intuitively adapt new sitting position as time goes by.
The angle:
El_Masnad emphasizes the front angle for reclining instead of what is typical of using the side angle to address the variable reclining angles.