DuePiùTre – Più Che Hamburger Njirimara Anya by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2017
DuePiùTre – Più Che Hamburger Njirimara Anya
Client: Ferrariodesign
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
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The Design
About DuePiùTre – Più Che Hamburger Njirimara Anya
DuePiùTre bụ obere bistrot na-enye Ọ bụghị naanị Hamburgers, kamakwa pastrami na biya nwere ike ọkụkọ, niile ejirila ezigbo ngwaahịa Italiantali legharịa anya. A họọrọ bulldog n'ihi na n'oge Agha Ụwa Mbụ ọ bụ mascot nke United States Navy, na n'ihi na ọ bụ anụ anụ nke otu n'ime ndị mmekọ bistrot. Iji kwụọ ụgwọ aha ebe ahụ echepụtara, atụmatụ ahụ gụnyere okpu onye isi nri maka bulldog na ụgwọ akwụ ụgwọ nke na-anwa ibuga echiche nke ụlọ ọrụ na-enye nri n'ụzọ ziri ezi.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
DuePiùTre – Più Che Hamburger Njirimara Anya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na DuePiùTre – Più Che Hamburger Njirimara Anya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. DuePiùTre – Più Che Hamburger Njirimara Anya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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