Ihe emepụtara bụ Feral Horses Brand Identity Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ nke Emanuele Grittini bụ onye meriri a na-asọpụrụ nke ukwuu nke 2018 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2018

Feral Horses Brand Identity Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ

nke Emanuele Grittini

Onye Ahịa: Feral Horses

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Feral Horses Brand Identity Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: Njirimara Ehe Feral Horses bụ njirimara ụlọ ọrụ e mepụtara maka otu ụlọ ọrụ na-arụ ọrụ na mpaghara itinye ego na nka oge a. Njirimara a na-agwa ndị na-ege ntị atọ okwu: ndị hụrụ nka n'anya, ndị ahịa nka ọkachamara, na ndị nwere mmasị ịmata ihe ma na-achọ ịga n'ihu. Otu ihe oyiyi (pictogram) na-ejikọta akụkụ nka na akụkụ ego nke akara ahịa a. Akara ngosi (logo) na ụdị ya dị iche iche zuru oke na pikselụ, nke mere na akara ahụ na-anọgide na-edo edo ma dịkwa mfe ịmata. A kpebiri agba ndị e ji rụọ ọrụ a site na usoro Pantone, wee gbanwee ha gaa n'usoro sRGB na CMYK. Ụdị mkpụrụedemede ndị a họpụtara na-arụ ọrụ nke ọma ma ọ bụrụ na ebipụtara ya na akwụkwọ ma ọ bụ na e gosipụta ya na ihuenyo.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Feral Horses Brand Identity Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Feral Horses Brand Identity Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Feral Horses Brand Identity Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Nha & Mkpuchi: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Mkpado: art, investment, economy, financial, artist, artwork,
Teknụzụ Mmepụta: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Ịma Aka Imepụta: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Nchọpụta: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Mkpali: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Oge Ọrụ: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Usoro Ọrụ: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.