Tick Tock Turtle Elekere Mgbakọta Ụmụaka by Daniel Lau

Tick Tock Turtle Elekere Mgbakọta Ụmụaka by Daniel Lau is a highly esteemed winner of the very prestigious 2019 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwaahịa Nwa, Ụmụaka na Ụmụntakịrị Competition Category.

IgweNgwaahịa Nwa· 2019

Tick Tock Turtle Elekere Mgbakọta Ụmụaka

by Daniel Lau

Client: emagine A

Ihe Nrite A' Design Award nke Igwe Winner in Ngwaahịa Nwa Category

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The Design

About Tick Tock Turtle Elekere Mgbakọta Ụmụaka

Tick Tock Turtle a haziri ya maka ụmụaka niile nke dị afọ dị iche iche. Ụmụaka nwere ike ịghọta ngafe oge n'ụzọ dị mfe site n'ịhụ ntụpọ ndị na-enwu enwu dị na sheel ahụ nke na-arụkwa ọrụ dị ka ọkụ nteteta ọwụwa anyanwụ nke ji nwayọọ nwayọọ. Mgbe elekere mgbakọta ahụ rụrụ ọrụ, ọkụ ndị ahụ na-ejupụta elu niile dị ka a ga-asị na ha bụ efere dị na sheel mbe ahụ. Sheel ahụ na-arụkwa ọrụ dị ka bọtịnụ maka ụmụaka ịgbanye ọkụ abalị uhie ebe bọtịnụ ntọala ndị ọzọ nke ndị nne na nna zoro ezo n'okpuru sheel ahụ a na-ewepụ ewepụ. Ọkara ala mbe ahụ bụ nke e ji silicone dị nro nke ọkwa nri mee ma na-arapara n'ụzọ siri ike n'akwa n'abalị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Tick Tock Turtle Elekere Mgbakọta Ụmụaka meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Tick Tock Turtle Elekere Mgbakọta Ụmụaka ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Tick Tock Turtle Elekere Mgbakọta Ụmụaka maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimensions & Packaging: 200 mm x 200 mm x 76 mm
0.47 kg
Tags: Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Production Technology: A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Design Challenge: Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Research: The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiration: The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Project Duration: The project started in April 2017 and was finished in May 2018
Operation Flow: Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patents: Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Team Members: Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Image Credits: Image Credits: Duncan Longden Photography