Destination Paris Bercy Njirimara Ọdịda Ahịa by Fanny De Bray

Destination Paris Bercy Njirimara Ọdịda Ahịa by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Destination Paris Bercy Njirimara Ọdịda Ahịa

by Fanny De Bray

Client: Made For You

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Destination Paris Bercy Njirimara Ọdịda Ahịa

Destination Paris Bercy bụ njirimara a na-ahụ anya emere maka ebe emume dị na Paris. Njirimara a na-egosipụta mpaghara Paris Bercy dịka ebe ndị ọkachamara na ọha mmadụ nwere ike ime emume. Echiche a na-adabere na akwụkwọ ndekọ njem na kaadị ezumike. A na-ebipụta logo ahụ dịka akara akwụkwọ njem (passport stamp) ma ọ na-arụ ọrụ dịka akara nke ogo mma. A na-egosi onye mmekọ ọ bụla site na logo dị n'ụdị akara stampu, na-ekpuko otu mbinye aka na-ejikọta ọkachamara dị iche iche. Ókèala na-acha anụnụ anụnụ, ọcha, na uhie na-echetara mmadụ akwa ozi ochie e ji ụgbọ elu ezipụta (airmail envelopes) na mara mma ndị France. A na-etinye njirimara a na kaadị azụmahịa, akwụkwọ nta, na weebụsaịtị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Destination Paris Bercy Njirimara Ọdịda Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Destination Paris Bercy Njirimara Ọdịda Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Destination Paris Bercy Njirimara Ọdịda Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez