Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

IgweIme Ụlọ· 2019

Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category

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Colors

The Design

About Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu

Ederede Akwụkwọ: Ụlọ Ahịa Kacha Elu nke Niannujiao Jiaoding bụ ime ụlọ ahịa e wuru na Beijing, China, nke na-ejide akara ahịa uwe ụmụ nwanyị abụọ n'otu oghere nke dị mita kwụ ọtọ 180. Echiche nhazi ya bụ nguzozi na-adabere na etiti. A na-edozi ụdị, agba, mgbanwe ọsọ, ọrụ, na ụdị ngwaahịa iche iche ka ha guzozie nke ọma ka akara ahịa ọ bụla nwee ọdịdị nke aka ya. Niannujiao nwere ịma mma na ịdị ọcha, ebe Jiaoding bụ nke oge a, dị mfe ma dị ka ejiji ọhụrụ. Ihe eji arụ ọrụ gụnyere tie slate isi awọ, bronze steel plating, enyo doro anya, agba ọcha na pink, mpempe osisi, ákwà, na artificial terrazzo.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Niannujiao Jiaoding Flagship Store Ọrụ Bụ Isi: Ụlọ Ahịa Kacha Elu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi