InterBrasil Logotype Redesign Njirimara Akara Banyere Akara nke Mateus Matos Montenegro

Ihe emepụtara bụ InterBrasil Logotype Redesign Njirimara Akara Banyere Akara nke Mateus Matos Montenegro bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2020

InterBrasil Logotype Redesign Njirimara Akara Banyere Akara

nke Mateus Matos Montenegro

Onye Ahịa: InterBrasil

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

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Lee Ọrụ Ndị Emechara Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka InterBrasil Logotype Redesign Njirimara Akara Banyere Akara

Ihe mkpali maka imeghari ohuru a na imeghari ohuru bu mgbanwe nke ndozi ohuru na imekorita na omenala ulo oru. Designkpụrụ nke obi enweghị ike ịbụ ihe mpụga na ika ahụ, na-akpali mmekọrịta na ndị ọrụ, ma ndị ahịa. Njikọ njikọ n'etiti uru, ntinye ọnụ na ogo ọrụ. Site na udi rue na agba, ihe osise ọhụrụ ahụ jikọtara obi n’ime B na obe ike na T. Okwu abụọ ejikọtara n’etiti na-eme ka akara ngosi dị ka otu okwu, otu akara, na-ejikọ R na B na obi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

InterBrasil Logotype Redesign Njirimara Akara Banyere Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na InterBrasil Logotype Redesign Njirimara Akara Banyere Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. InterBrasil Logotype Redesign Njirimara Akara Banyere Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N\'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Nha & Mkpuchi: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Mkpado: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknụzụ Mmepụta: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Ịma Aka Imepụta: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Nchọpụta: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Mkpali: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Oge Ọrụ: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Usoro Ọrụ: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Ndị Otu: Mateus Matos Montenegro