Menogga Ọrụ Bụ Isi: Nhazi Akara Ahịa by 1983Asia is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2020
Menogga Ọrụ Bụ Isi: Nhazi Akara Ahịa
by 1983Asia
Client: 1983Asia
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
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The Design
About Menogga Ọrụ Bụ Isi: Nhazi Akara Ahịa
Ederede Akwụkwọ: Menogga bụ nhazi akara ahịa dabere n'omenala ndị Zhuang, otu n'ime obere agbụrụ dị na China. Ọdịnala ndị Zhuang na-akụziri akụkọ ọdịnala na-ekwu na e si n'ifuru amụpụta mmadụ, nke mere na chi nwanyị bụ Menogga ka a na-asọpụrụ ruo taa. Akara ahịa a na-egosipụta mmụọ nwanyị, obiọma na ndidi dị n'akụkọ ọdịnala a. E ji igwe nhazi akara nkịtị (digital design software) depụtaghachi ma degharịa foto akwa ọdịnala ndị Zhuang iji wulite usoro nlere anya nke oge a. A na-etinye akara ahịa a n'uwe, mkpọ ngwaahịa, na nchekwa anwụ (umbrella), site n'iji usoro dị iche iche dịka itinye akara ọkụ (hot stamping), ịkwa ihe (embroidery), na iji ajị mee ihe mma (flocking). Ebumnuche ya bụ ikesa omenala Guangxi nye ọtụtụ ndị mmadụ n'akụkụ ụwa dị iche iche.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Menogga Ọrụ Bụ Isi: Nhazi Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Menogga Ọrụ Bụ Isi: Nhazi Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Menogga Ọrụ Bụ Isi: Nhazi Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Image Credits
- 1983ASIA
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