Peace and Presence Well-Being Ika by Lisa Winstanley

Peace and Presence Well-Being Ika by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

Peace and Presence Well-Being Ika

by Lisa Winstanley

Client: Peace & Presence Well-being UK

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Nyochaa Karịa Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Peace and Presence Well-Being Ika

Peace and Presence Wellbeing bụ ụlọ ọrụ na-ahụ maka ọgwụgwọ zuru oke nke UK na-enye ọrụ dị ka reflexology, ịhịa aka n'ahụ zuru oke na reiki iji mee ka ahụ, uche na mmụọ dịghachi mma. Asụsụ a na-ahụ anya nke akara P&PW dabere na ọchịchọ a ịkpọku ọnọdụ udo, dị jụụ na izu ike sitere n'ike mmụọ nsọ nke ncheta nwata nke okike, nke na-esite na ahịhịa na anụ ọhịa dị n'akụkụ osimiri na oke ọhịa. Palette agba na-enweta mmụọ nsọ site na njirimara mmiri Georgian na steeti mbụ ha na oxidized ọzọ na-etinyekwa uche n'ọchịchọ nke oge gara aga.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Peace and Presence Well-Being Ika meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Peace and Presence Well-Being Ika ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Peace and Presence Well-Being Ika bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions & Packaging: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tags: branding, visual identity, logo, stationery, packaging, merchandise
Production Technology: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Design Challenge: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Research: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiration: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Project Duration: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Operation Flow: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.