Care for Mom to Be Mkpọsa Mmata Ọha na Eze by Seyon Kim

Care for Mom to Be Mkpọsa Mmata Ọha na Eze by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmekọrịta Ọha Competition Category.

BronzMmekọrịta Ọha· 2020

Care for Mom to Be Mkpọsa Mmata Ọha na Eze

by Seyon Kim

Client: Seyon Kim

Ihe Nrite A' Design Award nke Bronz Winner in Mmekọrịta Ọha Category

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Colors

The Design

About Care for Mom to Be Mkpọsa Mmata Ọha na Eze

Nchịkọta Akwụkwọ: Care for Mom To Be bụ mkpọsa mmata ọha na eze gbasara mkpa ndị inyom afọ ime na-eme mgbe ha na-eme njem. Mkpọsa a na-arịọ ndị ọzọ na-agba ụgbọ ka ha nye oche n'ime ụgbọ oloko ma ọ bụ nye ohere ịdọba ụgbọala. Njirimara ọdịdị nke mkpọsa a na-esite n'akara ngosi jikọtara oyiyi nwanyị dị ime na oyiyi obi, na-anọchite anya ime na nlekọta. A na-eji agba pastel dị ọkụ nke gwakọtara uhie na acha odo odo dochie agba a na-ejikarị ejikọta ime. Akwụkwọ mgbasa ozi na tiketi ụgbọ elu ala e biri ebi na-ebu akara ngosi ahụ na ọdụ ụgbọ oloko na ebe ndọba ụgbọala.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Care for Mom to Be Mkpọsa Mmata Ọha na Eze meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Care for Mom to Be Mkpọsa Mmata Ọha na Eze ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Care for Mom to Be Mkpọsa Mmata Ọha na Eze na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim