Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa by Seethink

Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa by Seethink is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2020

Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa

by Seethink

Client: Seethink

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa

Ederede Akwụkwọ: Ụlọ Ọzụzụ Go bụ ọrụ njirimara anya emere maka ụlọ akwụkwọ na-akụzi egwuregwu bọọdụ ndị China nke a na-akpọ Go. Njirimara a na-eji ụdị ihe ọma na ihe ọjọọ, echiche anya metụtara nguzozi dị n'omenala Go. Eserese ahịrị n'ụzọ omenala nke ink na brush ka ejikọtara ya na akụkụ arụmọrụ nke ịkpọ Go. Ihe ndị omenala ka ejikọtara ya na ụdị nke oge a na nke ntorobịa iji dabara nwata. Ihe ndị e bipụtara gụnyere kaadị aha, akwụkwọ ederede, na kaadị nkuzi, nke e ji igwe onyonyo bipụta ya na igwe laser dee ihe. Ebumnuche ya bụ ikwalite omenala China site n'anya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Go Training Institution Ọrụ Bụ Isi: Ịkọ Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang