Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa nke Jekyll & Hyde

Ihe emepụtara bụ Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa nke Jekyll & Hyde bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2020

Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa

nke Jekyll & Hyde

Onye Ahịa: Digital Design Days

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #89836

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa

Ederede Akwụkwọ: Digital Design Days bụ njirimara ahịa e mepụtara maka mmemme mmụba nzuzo ụwa niile. Akara ahụ bụ ihe mkpado na-adaba na nha ojiji ya site n'ịgbanwe ugboro ndị iberibe nke na-emeghe ya. A na-arụ mkpụrụ akwụkwọ D site na ndị iberibe a, nke na-egosipụta ìhè, ike na mmegharị. Ụdị agba itoolu na-egosi mgbe ọ bụla e wepụtara ya na obodo dị iche iche, ebe ụdị ahịrị na-akwado ojiji ọcha na oji. Njirimara a na-arụ ọrụ nke ọma na ozi dijitalụ na nke e biprinta, ma na nha nta ma na nha ukwu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Digital Design Days Njirimara Ọrụ Isi: Njirimara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Nha & Mkpuchi: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Mkpado: digital design, innovation, responsive logo, frequency, gradient, brand identity
Teknụzụ Mmepụta: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Ịma Aka Imepụta: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Nchọpụta: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Mkpali: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Oge Ọrụ: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Usoro Ọrụ: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patentị: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Ndị Otu: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Asụsụ Foto: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019