Bronz Eserese · 2020
NYC Deal 99 Cent Store Njirimara Ọha (Brand Identity)
- Ihe Nrite A' Design Award nke Bronz 2020 in Eserese
- CLIENT: School of Visual Arts
- Estimated Number of Design Views: 9,585
- Verification code 9F60E37D77 · Verify this award
Colors
About NYC Deal 99 Cent Store Njirimara Ọha (Brand Identity)
NYC Deal bụ njirimara ọha e mepụtara maka ụlọ ahịa 99 cent dị na New York City. Njirimara a gbadoro ụkwụ n'akara ọnụ ahịa dị ike nke edobere na ntụgharị akụkụ, na-echetara mmegharị nke akara ndị na-akwụ n'elu nke ndị ahịa na-eru aka na ya iji mee ka ọ kwụsie ike tupu ha agụọ ya. Akara ahụ e tụgharịrị enye ohere ka ọnụ ahịa 99 cent bụrụ ozi kachasị doo anya nke njirimara a. Ihe ndị ọzọ na-akwado ya na-egosipụta ngwaahịa ndị a na-ere n'ụlọ ahịa ahụ. Ihe e bipụtara e ji igwe bọ̀tà lezaa (digital laser printing) mee ya, ebe akpa ndị a na-ebu (tote bags), uwe elu, na ihe ndị ọzọ e ji akwa mee ha na-eji usoro mkpọba ntụpọ (screen printing) iji nweta ude na-adịgide adịgide.
About the Ihe Nrite A' Design Award nke Bronz
NYC Deal 99 Cent Store Njirimara Ọha (Brand Identity) meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na NYC Deal 99 Cent Store Njirimara Ọha (Brand Identity) ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. NYC Deal 99 Cent Store Njirimara Ọha (Brand Identity) na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
- Dimensions & Packaging
- The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
- Tags
- Branding, Graphic Design, Identity, Logo, Poster
- Production Technology
- For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
- Design Challenge
- The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
- Research
- The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
- Inspiration
- The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
- Project Duration
- The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
- Operation Flow
- The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.
