Pleady Branding Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2020
Pleady Branding Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ
Client: Good Morning Inc
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
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The Design
About Pleady Branding Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ
Ederede Akwụkwọ: Pleady Branding bụ mmemme njirimara ụlọ ọrụ e mepụtara maka ndị na-emepụta teepu pụrụ iche. Mmemme a na-agụnye aha ụlọ ọrụ, akara ngosi ụlọ ọrụ, ngwugwu, weebụsaiti, katalọgụ ngwaahịa, ihe nkiri ụlọ ọrụ na ụlọ ngosi ahịa. Aha ahụ jikọtara okwu play na ready ọnụ. Nzikọrịta ozi ahụ ewubere gburugburu ahịrịokwu Tape or Lose na oyiyi bụ isi nke onye ọsọ ọsọ nwanyị, nke sitere n'ihe mkpali nke ahịrị na-agabiga na akara ngosi ahụ. Agba odo-akwụkwọ ntụpọ nke ụlọ ọrụ na-egosi mkpọtụ na ndị egwuregwu. Nlekọta agba na-eme ka agba ụlọ ọrụ dịgide otu n'akwụkwọ, na fim, na ihuenyo.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Pleady Branding Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pleady Branding Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pleady Branding Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Team Members
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
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