Camel Robot Ọrụ Nka Dijitali by Edu Torres

Camel Robot Ọrụ Nka Dijitali by Edu Torres is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese Kọmputa, Ịkpụ Ihe 3D, Nhazi Elu na Nkwupụta Competition Category.

ỌlaedoEserese Kọmputa· 2020

Camel Robot Ọrụ Nka Dijitali

by Edu Torres

Client: Camel

Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Kọmputa Category

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The Design

About Camel Robot Ọrụ Nka Dijitali

Camel Robot bụ ọrụ nka dijitali nke na-akọwaghari akara njirimara ụlọ ọrụ dịka anụmanụ rọbọt. E wuru onyonyo a dịka ihe nlereanya nwere akụkụ atọ ma mepụta ya na mkpebi dị elu maka mbipụta na maka ngosipụta n'ebe ngosi ihe na n'ọfịs. E si na igwe ọrụ mmepụta ihe, rọbọtikss na akụkọ sayensị nweta ntụaka. Ahụ ya meghere n'akụkụ ụfọdụ, nke mere na eriri ndị dị n'ime na ihe na-enye ike ka a na-ahụ anya. Agba acha anụnụ anụnụ na-adịghị egosi mmetụta yana agba gbara ọchịchịrị na-eme ka uche dịrị na ọdịdị isi. E debere ọkwa nkọwa zuru oke ka o wee bụrụ ihe e kwesịrị ikwenye na nke dị mfe ịgụta.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Camel Robot Ọrụ Nka Dijitali meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Camel Robot Ọrụ Nka Dijitali ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Camel Robot Ọrụ Nka Dijitali na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.