Bronz Eserese · 2020
Seotun Saram Ọrụ Ụlọ Ọrụ Mbụ: Njirimara Ụlọ Ọrụ
by Yangji Kim
- Ihe Nrite A' Design Award nke Bronz 2020 in Eserese
- CLIENT: Seotun Saram
- Estimated Number of Design Views: 13,263
- Verification code 9DAAC2F691 · Verify this award
Colors
About Seotun Saram Ọrụ Ụlọ Ọrụ Mbụ: Njirimara Ụlọ Ọrụ
Ederede Akwụkwọ: Seotun Saram bụ njirimara ụlọ ọrụ maka otu ọrụ na-ejikọ ndị na-achọ enyemaka na ndị ndụmọdụ ọkachamara. Aha ahụ na-ezo aka n'onye na-amabeghị ihe nke ọma, slogan ahụ na-ekwukwa na mmadụ niile na-amalite site n'enweghị nkà. Otu akụkọ ifo na-akọwa usoro ndụmọdụ maka ndị na-amabughị ihe gbasara ndụmọdụ. Akụkọ ahụ nwere mmadụ abụọ: Seotun, onye na-anata ndụmọdụ na-awagharị, na Gobukki, onye ndụmọdụ na-eji nwayọọ eme ihe ma bụrụkwa onye a pụrụ ịdabere na ya. Ọdịdị akwụkwọ na-ekpo ọkụ, agba oji na-acha anụnụ anụnụ nke igwe abalị na-eme ka mmadụ nwee mmasị na ya, yana akara aka e sere aka na-akpụ usoro ihe ọhụụ ahụ. Ebumnobi ya bụ igosi ndụmọdụ dịka ihe na-enwe enyi, nke na-ekpo ọkụ ma dịkwa mma.
About the Ihe Nrite A' Design Award nke Bronz
Seotun Saram Ọrụ Ụlọ Ọrụ Mbụ: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Seotun Saram Ọrụ Ụlọ Ọrụ Mbụ: Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Seotun Saram Ọrụ Ụlọ Ọrụ Mbụ: Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
