Antme Njirimara Ụlọ Ọrụ by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
IgweEserese· 2020
Antme Njirimara Ụlọ Ọrụ
Client: Ant:me
Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category
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The Design
About Antme Njirimara Ụlọ Ọrụ
Antme bụ mmemme njirimara ụlọ ọrụ e mepụtara maka otu akara ahịa nke na-akwadebe ma na-ere uwe nkịta na-enyekwa klaasị maka ndị nwe nkịta na nkịta ha na-eso ha. Akara ngosi ahụ na-ejikọta mmadụ na nkịta e sere dị ka okirikiri, na-egosiputa mmekọrịta dị n'etiti ndị mmadụ na nkịta ha. A na-emegharị ma jikọta akara ihe atụ ahụ iji wuo ụdị ihe ndị dị iche iche na-agbasapụ n'ọtụtụ ụzọ. A na-etinye ụdị ihe ndị a na mbọọ ngwaahịa, ngwá ọrụ azụmahịa, na mgbasa ozi ịntanetị. Ebumnuche njirimara a bụ ikwupụta agwa ọcha na-akpata mmasị yana ọkachamara nke akara ahịa ahụ.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Antme Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Antme Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Antme Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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