13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ by Creator Strategic Marketing Co., Ltd

13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2020

13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ

by Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About 13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ

Ederede Akwụkwọ: 13 International Cultural Media bụ njirimara akara ụlọ ọrụ e mepụtara maka ụlọ ọrụ mmepụta ọtụtụ ihe nkiri na-arụ ọrụ na mmemme televishọn, ihe nkiri, mmepe omenala na ihe okike, yana ntụrụndụ. Akara ahụ (logo) dabere n'okwu bụ Thirteen, e sere ya site n'aka jiri stroke ndị a chara achara nke na-egosipụta ume na ịdị ike. E tinyere Arabic number 13 dịka nkwado, nke na-ezo aka n'akụkọ dị mkpa gbasara mmalite ụlọ ọrụ ahụ. Oji na ọla edo bụ isi agba ndị a họọrọ iji gosipụta ọkachamara na àgwà mba ụwa. N'akwụkwọ ozi na ihe ndenye, e bipụtara akara ahụ (logo) ma bube ya buo iji mesie ya ike n'anya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na 13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. 13 International Cultural Media Njirimara Ụzọ Ọrụ Nchara: Njirimara Akara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions & Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tags: branding, identity, entertainment, multimedia, creative
Production Technology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Design Challenge: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Research: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiration: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Project Duration: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operation Flow: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Team Members: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh